Music is an essential part of our lives — and it's now going to thrive in this NFT marketplace

A multi-chain marketplace that's fully focused on music-related nonfungible tokens is gearing up for launch within weeks.

Centaurify says it's determined to empower musicians with an opportunity to make the most out of Web3 — all while bringing them closer to fans.

Ethereum and Solana are going to be supported initially, with more networks set to be included in subsequent releases.

Another crucial Centaurify product will center on issuing tickets for live music events as NFTs. Executives firmly believe this has the potential to eliminate counterfeits, prevent "scalping" practices that raise prices for everyone, and ensure artists and organizers receive revenues whenever tickets are sold on secondary markets.

With such cutting-edge startups, it's crucial for the leadership to have credibility — and the contacts to transform the ways a multibillion-dollar industry operates. Centaurify ticks this box given how it's been co-founded by Martin Danielle Bjercke — an award-winning DJ who has amassed one billion streams, been signed by some of the world's biggest record labels, and appeared as a judge and mentor on The Voice.

A music NFT universe

Centaurify's passion and belief in its business model is palpable — and it wants to give fans an irresistible chance to become "part of the next-generation music scene," joining an exclusive club where they stand shoulder-to-shoulder with the stars.

The project told Cointelegraph: "Music is an essential part of our lives. Music inspires. Music comforts. Music motivates. Music can even reduce anxiety, blood pressure and pain as well as improve sleep quality, mood, mental alertness and memory. 

"Unfortunately today, only a handful of musicians can make a reasonably good living by streaming their work due to low kickback from music platforms — preventing them from doing what we all love: Creating new music. 

"Centaurify is here to empower musicians and the fans again by bridging the artists into Web3. Our NFT marketplace is the first stepping stone for the music revolution."

The startup was founded little under a year ago, and since then, has been working tirelessly to bring its vision to life.

Metaverse moshpits 

But there's plenty more where that came from. Centaurify recently entered into a partnership with the augmented reality company PictoryTale — and together, they'll be hosting AR concerts that NFT holders can attend. The gigs can be viewed through smartphones, and according to executives, it'll feel like the concert is being held in your own living room… live.

Music has often been touted as one of the most compelling use cases for the metaverse, not least because it can offer an immersive experience and unlimited capacity when compared with old-fashioned stadiums. Earlier this year, JPMorgan estimated that these virtual worlds could amount to a $1 trillion opportunity.

Focusing on the present, Centaurify is gearing up to launch its own NFT collection called Access All Areas — or AAA for short. This will offer a plethora of perks to holders, including the elimination of minting, listing and selling fees for the crypto collectibles that'll be found on its platform. What's more, they'll also gain early access to high-profile drops — and golden tickets inviting them to exclusive physical and virtual events.

A total of 5,000 of these NFTs are going to be available — and they'll be minted in four phases from Sept. 29 to Oct. 2.

CDs killed off cassettes, video killed the radio star, and Spotify transformed the way we all consume music forever. Now, Centaurify firmly believes it is in prime position to take center stage and propel the industry to the next level.