Doge meme hits $220M valuation as Sotheby's Bored Apes auction is tipped to fetch $18M

Published at: Sept. 3, 2021

The original Doge meme NFT has soared to a valuation of around $220 million, following its successful fractionalized token sale this week.

Ludicrously high prices for in-demand NFTs are the flavor of the week, with Sotheby’s new Bored Ape Yacht Club NFT auction predicted to fetch up to $18 million.

Earlier this week, Doge meme owner PleasrDAO fractionalized the NFT into 17 billion ERC-20 tokens named DOG, and auctioned off 20% of them on SushiSwap-owned Miso on Sept. 1.

The DOG tokens snapped up in the auction can now be traded via decentralized exchanges such as SushiSwap and Uniswap. The auction generated 11,942 Wrapped Ethereum (WETH) (worth around $44.6 million) from a total of 1,769 buyers.

GET YO STICKS READY! $DOG trading is now live on @SushiSwap.Ape, hooman, cat, all is welcome on the chef's table. Trade here: https://t.co/fvbHzFPhMQ

— ✨ PleasrDAOGE (@PleasrDAO) September 2, 2021

Given the total supply of DOG tokens —  which are priced at 0.0000035186 WETH ($0.013) at the time of publication — the nominal value of the Doge NFT is now around $220 million.

But some say that's an underestimate. According to fractionalized token platform Fractional, the implied value of the DOG NFTs is a whopping $398 million. The firm hasn’t specified how that figure was calculated.

Whether $220 million or $398 million, it’s a stunning return for a picture of a dog bought for just 1696.9 Ether (worth $4 million) back in June.

PleasrDAO has said 55% of the remaining tokens will be maintained by the DAO and the other 25% will go into a fund that will support projects in the DOG community.

☝️☝️ And even more importantly... $2.25m raised for charity!! $DOG holders - please head over to the $DOG Park Discord (do-good-always channel) so we can choose the charities we should donate to: https://t.co/9Dv9FhtmyI

— ✨ PleasrDAOGE (@PleasrDAO) September 2, 2021

Related: Dogecoin Foundation demands copycat meme coin ‘Dogecoin 2.0’ change its name

Apes are not a bore for Sotheby’s

Meanwhile, Sotheby’s is hosting an auction of 107 Bored Ape Yacht Club NFTs that is expected to fetch between $12 million and $18 million.

The 107 NFTs have been bundled into one collection and put up for sale by the project’s creators, Yuga Labs — which also auctioning off a bundle of 101 Bored Ape Kennel Club NFTs that is expected to pull in between $1.5 million and $2 million.

Bidding for the Bored Ape Yacht Club collection has reached $4.5 million at the time of publication, and the auction is set to close on Sept. 10. Bidding for the Kennel Club NFTs hit $480,000.

The Bored Ape Yacht Club NFTs have become widely popular of late, and Cointelegraph reported on Sept. 2 that NBA star Stephen Curry joined in on the action by snapping up one of the NFTs for 55 ETH, worth roughly $207,000 at the time of writing.

According to data from CryptoSlam, the Bored Ape NFTs generated a record $295 million worth of sales on secondary markets in August. Despite it only being the beginning of September, the NFTs have already reached $10 million worth of secondary sales so far.

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