Opera browser to enable emoji-based web addresses

Published at: Feb. 14, 2022

Opera announced a partnership with Yat, a platform that allows the creation of emoji-based web addresses (URL), for integrating the emoji system in Opera’s browsers across all operating systems. Celebrating the announcement, the duo launched an event to distribute seven nonfungible tokens (NFTs) from legendary NFT artist Fvckrender valued at a floor price of 2.89 Ether (ETH).

Tech startup Yat's NFT project allows internet users to own personalized strings of emojis and use them as universal digital identifiers and wallet addresses. Recently, Opera released the beta version of its new Crypto Browser Project. 

The integration allows Opera users to surf the web by entering a string of emojis into the URL bar instead of letters and words. The "emojification" of Opera, as the company calls it, is a "new, easier and more fun" way to find and be directed to Yat pages, according to Jorgen Arnesen, EVP Mobile at Opera.

"The partnership marks a major paradigm shift in the way the internet works. Through the integration with Yat, Opera users are able to ditch .com or even words in their links and use emojis to be directed to websites."

Emojis embedded on web pages will link to the corresponding "y.at/" page automatically. Famous artists and celebrities were among the first to invest in and use their Yat emoji web addresses, simply called Yats. For example, rapper Lil Wayne (y.at/alien-musical note) whose Yat page directs users to his record label's site and DJ Steve Aoki's (y.at/birthday cake-musical note) that takes users to his website.  

To mark the integration's launch, Yat and Opera are hosting a scavenger hunt for participants to compete for seven commissioned Fvck Crystals NFTs from NFT artist Fvckrender.

The rumors are true…Seven brilliant heroeswill have the chance to win seven beautiful FVCK_CRYSTALS//from the Yativerse.The current floor is 2.75 ETH.Make sure to follow us and turn onnotifications so you don't miss out on the rules of this incredible game... pic.twitter.com/ZqGQuWhxoT

— Yat (,) (@whatsyouryat) February 10, 2022

Related: Opera to integrate with Polygon, opening DApp ecosystem to 80M users

At the time of publication, Yat had a trading volume of 411 ETH ($1,263,422) on OpenSea.

Tags
Nft
Business
Internet
Identity
Opera
Related Posts
Adobe offers users the ability to verify NFT marketplace creations through metadata
Many nonfungible token marketplaces are allowing digital collectors to identify artwork based on the wallet address of the creator through a partnership with software giant Adobe. In an Oct. 26 announcement, Adobe said it would be partnering with major nonfungible token, or NFT, marketplaces including OpenSea, KnownOrigin, and SuperRare to allow users to verify the authenticity of the digital content. Adobe’s Content Credentials can add an NFT creator’s wallet address and social media information to the metadata of tokens listed on the marketplace. "This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we …
Artists / Oct. 26, 2021
There is room for the Metaverse in 2022, but the virtual space is far from perfect
It is hard to resist the vision spun to us by Meta (formerly Facebook) and other virtual world platforms. A digital utopia that can transform lives in multiple ways — whether how we socialize, work or even stay healthy — is a hard one to refuse. This is especially true when considering that these platforms are being described as the biggest technological disruption to human life and a multi-trillion dollar opportunity for businesses. However, there is skepticism from some that this is all too good to be true — at least for now. The technological architecture that would allow this …
Adoption / April 9, 2022
NFT 2.0: The next generation of NFTs will be streamlined and trustworthy
Nonfungible tokens (NFTs) have been in the headlines for the past few years. While swaths of the population have tried to get their head around why NFTs exist, demand has soared, institutions have been built, and the lingo has entered our collective consciousness. There is an elephant in the room, though: NFTs are difficult to use and a majority of them are digital snake oil. But these problems create the opportunity to provide answers. The accessibility and legitimacy of NFTs are both ripe for change. As funding pours into the space, the market is starting to mature, and that change …
Adoption / May 28, 2022
Beyond the hype: NFTs can lead the way in transforming business experiences
Many businesses and big brands have already jumped on the nonfungible token (NFT) bandwagon, including Nike, the National Basketball Association, Pepsi and even Taco Bell. But are these just for the show, or are these NFTs creating value? Much like digital services have become essential for every business in and outside of the technology sector, I believe that tokens — and, specifically, NFTs — are likely to become equally crucial in the emerging Web3 economy for at least two reasons. First, my view is that NFTs tokenize ideas at the atomistic level, creating rivalry and exclusivity around goods or services. …
Decentralization / June 5, 2022
AI will help realize the true vision the Metaverse hopes to achieve
The metaverse space is moving rapidly in terms of hype and the volume of new projects being launched — so much so that the industry market size is projected to grow from $100.27 billion in 2022 to $1,527.55 billion by 2029. But how many of these new projects are even remotely capable of realizing the actual vision set out? We’re a long way from seeing a true metaverse Many of the metaverse projects that have been launched are in the world of gaming. However, more often than not, these projects simply consist of standard gaming features combined with virtual reality …
Adoption / July 10, 2022