Nifty News: David Beckham’s DigitalBits, CoinSpot’s NFT marketplace, and more

Published at: March 25, 2022

Iconic former English Premier League footballer, David Beckham, has become a global brand ambassador for the DigitalBits blockchain, launching his own range of NFTs in the process.

Beckham will release a series of NFTs and “other Blockchain-based digital assets” according to the brand ambassador announcement, with minting taking place on the DigitalBits blockchain.

Excited to announce #DavidBeckham has become a Global Ambassador for #DigitalBits! Get ready to explore the world of #Blockchain, #NFTs and #Metaverse with Beckham. More details https://t.co/yafO7W2OuL Thread pic.twitter.com/n54BMeDsnE

— DigitalBits (XDB) (@DigitalBitsOrg) March 24, 2022

Beckham said the NFT collections were an “opportunity to create new experiences for my fans online.” According to DigitalBits, Beckham has a following of over 138 million, with an annual impression rate that surpasses nine billion across Instagram, Facebook, and China based social media platforms, Weibo and Douyin.

Crypto companies, in particular crypto exchanges, are ramping up partnerships with sporting teams and icons in a marketing effort to target mainstream consumers.

CoinSpot launches NFT marketplace

Australian based crypto exchange CoinSpot announced the launch of its new in-app NFT marketplace, allowing users to purchase digital art using a selection of cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and others.

CoinSpot said initially it will list only a selection of NFTs, including those from the Bored Ape Yacht Club, with more collections to be added over the next few months.

Gary Howells, Chief Product Officer at CoinSpot said its marketplace was created to simplify the process of buying an NFT, and make the transaction more affordable with lower fees in comparison to using other marketplaces.

Snoop and Wiz drop music for ApeCoin holders

American rap artists Snoop Dogg and Wiz Khalifa have released a special project consisting of eight tracks sold as NFTs featuring a theme tune for the Bored Ape Yacht Club.

Smoke a Bored 8th . Droppn a special project $APE COIN only @wizkhalifa @BoredApeYC ▶️ https://t.co/8JXyIRN3Pm pic.twitter.com/yh8DFrEdj1

— Snoop Dogg (@SnoopDogg) March 24, 2022

The collection, titled “Ape Drops 03 : An 8th” can be minted through Manifold, with each track available for purchase exclusively using ApeCoin (APE) with prices ranging from 12 to 15 APE, ($155 to $195).

Snoop Dogg and Wiz Khalifa both own Bored Ape NFTs, setting them as their profile pictures on Twitter. Snoop has been active in the crypto space and recently released 10,000 playable avatars and a “SnoopVerse” in partnership with the SandBox metaverse.

Liverpool FC partner with Sotheby’s

English Premier League football team Liverpool FC, announced its debut NFT collection in partnership with New York based auction house Sotheby’s.

They have arrived. Welcome to the world of LFC Heroes Club pic.twitter.com/T6H3uI9bQL

— LFC Heroes Club ⚽ (@LFCHeroesClub) March 24, 2022

The collection features two series, each with 24 artwork NFTs, each one featuring a player on the team. The “Legendary” collection will be open for auction and sold to the highest bidder, and the “Hero” collection sold at a more accessible price of $75.

Other Nifty News:

The US Department of Justice has arrested founders Ethan Nguyen and Andre Llacuna on wire fraud and money laundering charges for allegedly carrying out an NFT rug pull with the Frosties NFT project. If found guilty on both charges, the pair face up to 40 years in prison.

One of Vanuatu’s island is being built as the new capital for crypto, dubbed “Satoshi Island”, the project is selling plots of land and “citizenship” to the island as NFTs and say the entire economy will run on cryptocurrencies and blockchain technology.

Tags
Music
Business
Exchanges
Cryptocurrency Exchange
Auction
Sport
Marketplace
United Kingdom
Partnership
Partnerships
Related Posts
Arsenal FC to launch AFC Fan Token on Socios
English Premier League stalwart Arsenal F.C. is launching a new fan token in partnership with Socios, giving its supporters the ability to influence club decisions and access team-related content. The partnership makes Socios the main digital meeting place for Arsenal’s fanbase, according to a Monday announcement from Chiliz, the exclusive blockchain of the Socios platform. By holding AFC Fan Tokens, Arsenal fans will have “countless engagement opportunities” with the club, Chiliz said, including “the chance to influence the club in a series of interactive polls across a variety of decisions every season.” No timetable was given for the launch of …
Business / July 19, 2021
Crypto. com partners with Los Angeles' Angel City Football Club
Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club. In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase awareness and access to crypto, blockchain, and Web 3.0 among Angelenos, soccer fans, and the athletes themselves. The exchange said it plans to continue looking for “unique and impactful ways” to invest in LA, with the partnership aimed at encouraging “financial education, independence, and financial empowerment” for women. “Given the speed with which Web3 …
Business / Dec. 21, 2021
Swyftx signs major sponsorship deal with Aussie National Rugby League
Brisbane-based crypto exchange Swyftx has penned a major three-year sponsorship deal with the Australian National Rugby League (NRL). Swyftx is registered in Australia and New Zealand and offers trading services for around 300 digital assets. The firm was founded in 2018 and the NRL deal marks another major milestone for promoting the local crypto and blockchain sector to sports fans, with the Australian Football League women’s competition already signing with Crypto.Com for $25 million over five years. The latest deal will cover NRL, Women’s NRL (NRLW), State of Origin and All-Star games. There is also an option for a fourth-year …
Business / Feb. 17, 2022
Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC
Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever layer-1 blockchain partner. The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA) and VeChain’s marketing assets and brand will be integrated across the UFC in live events, in-arena promotion, social media and other areas. The deal is reportedly worth almost $100 million over a minimum five-year partnership, according to an anonymous source quoted by Sports Business Journal. The UFC’s senior vice president of global partnerships, Paul Asencio, said the …
Business / June 10, 2022
Houston Texans becomes first NFL team to sell game suite with crypto
National Football League (NFL) team Houston Texans has become the first organization in the league to sell single-game suites in exchange for crypto. The move comes as part of a deal with Texas-based crypto firm bitWallet, which as of Aug. 16 became the official crypto wallet provider for the team. bitWallet will also provide intermediary services by exchanging crypto for cash for the Houston Texans. According to an announcement from the Houston Texans, local digital marketing agency EWR Digital made the first single-game suite purchasing using crypto shortly after the offer launched, making it the first time a game suite …
Business / Aug. 17, 2022