OmiseGO's Parent Company Changes Name to SYNQA

Asian fintech company Omise Holdings, now goes by the name SYNQA. 

"Forging into 2020, this new corporate identity reinforces their position as a holding company with a portfolio of companies and as the go-to partner in Asia for all fintech and innovation matters," an April 30 statement from SYNQA said. 

OmiseGo conducted its ICO in 2017

Omise, under Omise Holdings, garnered significant funds for its OmiseGo payment solution during the great crypto boom several years back. The company's ICO ran during the summer of 2017, raising roughly $25 million from selling Ethereum-based OMG tokens. 

At a press time price of $0.74, OMG sits in the shadow of its former glory, once priced at a hefty $25 per token. 

The related crypto asset's name, however, will remain the same, a SYNQA representative confirmed to Cointelegraph via email. Nothing will change structurally around OmiseGo and its OMG token, the representative also confirmed. 

SYNQA is now the new brand

The recent announcement boasts an entire rebrand for Omise Holdings, shining a light on its work with investors, entrepreneurs, and other entities, as well as the company's  expansion of the financial tech space on the whole. 

“I founded SYNQA to improve ways people can interact with one another with the best financial infrastructure,"  SYNQA founder and CEO Jun Hasegawa said in the statement. "I’m excited to unveil this new corporate identity and communicate to the industry our position in Asia."

The new name embodies the combination of the words synergy, synchronization, symbiosis, symmetry and quest, which express the company's overall mission and values, the statement included. The name SYNQA is also pronounced like a Japanese term for evolution, another descriptor of the outfit. 

Cointelegraph reached out to OmiseGo for additional details, but received no response as of press time. This article will be updated accordingly should a response come in.