Mirror opens access to its blockchain blogging platform to all

Published at: Oct. 6, 2021

Ethereum-based decentralized blogging platform Mirror has opened its doors to the wider public after months of running vote-based contributions only.

Mirror was launched in December 2020 to enable selected writers to publish on the decentralized blogging platform. Contributors could gain access by getting voted for in weekly competitions using the platform’s native token, WRITE, with just 10 content creators selected per week.

In an announcement on Wednesday, Mirror stated that it has now done away with this system and has opened up to anyone with an Ethereum address and wallet. Unlike most large commercial blogging platforms that sell advertising to traffic generated by content, publishers on Mirror control their own content as it is stored on a decentralized blockchain instead of company servers.

That content is cryptographically secure so that it cannot be modified or corrupted, and users can exit the platform with all of their data if they no longer wish to be a part of it. The Mirror team elaborated:

“Mirror has evolved from a tool for writers to a full-stack web3 creative suite for communities and DAOs.”

Publishing on Mirror is Now Open to All Connect your wallet and start a decentralized blog in seconds.https://t.co/fWQgr0Ssc4

— Mirror (@viamirror) October 5, 2021

Once an Ethereum wallet is connected, users can start creating content and embedding media blocks such as videos, iFrames, social media posts, nonfungible tokens (NFT), auctions and crowdfunds. Blogs can also be imported from other platforms such as Medium or Substack.

Mirror users can share and fund their own work using the platform and the integration of Ethereum addresses.

Blogs can be minted as what the platform terms “Entry Editions,” which are a way for users to create NFTs of content and potentially monetize it.

Industry leaders, such as Ethereum co-founder Vitalik Buterin and a number of DAOs such as the Aave Grants DAO, have used the platform this year to publish content. In July, a documentary about the development of Ethereum used Mirror to raise 1,036 Ether (ETH) from a crowdfund on the platform.

Content creators who used Mirror’s previous method of allowing writers to contribute, called the WRITE Race, will be offered additional incentives such as staking. The protocol’s native WRITE token, which was granted through the voting system to obtain publishing power on Mirror, has yet to be listed on major tracking websites or exchanges.

The project stated that it would be integrating the Ethereum Name Service and introducing new features, such as subscriptions, feeds and an improved editing interface.

It shouldn’t be confused with the decentralized finance protocol called Mirror Finance, which uses the MIR token ticker and enables the minting of synthetic assets.