Theta Partners With Korean Gaming Platform to Reward Its 3M Users

Published at: July 30, 2020

The crypto-powered Esports streaming platform Theta has partnered with South Korean social gaming platform Ludena Protocol to reward its gamers for viewing or streaming content.

The partnership will see Theta protocol integrated into GameTalkTalk, Ludena’s first decentralized application (DApp) — allowing the gaming-centric social platform’s more than three million users to access Theta’s streaming services through the platform.

Ludena’s users will be rewarded for engagement in the form of Theta’s TFUEL token.

Theta TV to integrate GameTalkTalk

The agreement will see an exclusive GameTalkTalk channel added to Theta’s streaming platform, Theta TV — allowing Ludena to tap into Theta’s audience of more than five million users.

The integration will comprise the first launch of Theta’s Live Mobile Embed service for Android in Korea, which allows Theta TV content to be broadcast via a smartphone.

Theta Labs and Ludena Protocol will also collaborate on marketing GameTalkTalk to Theta’s  European and North American communities.

Mitch Liu, Theta Labs’ chief executive, described GameTalkTalk as “an ideal partner” for the launch of the Theta Live Mobile Embed product.

“In just a couple of months after announcing Theta Live Embed, it is now live on more than dozens of partner sites globally and we are excited to branch out to Korea for the first time and to onboard local content,” Liu added.

Theta tokens consolidate

The markets for Theta’s TFUEL and THETA tokens have largely trended sideways since retracing from the meteoric highs posted in June amid the launch of Theta’s mainnet 2.0 in May.

The launch saw THETA surge 450%, and TFUEL skyrocket 950%, in May.

Since retracing last month, THETA has ranged between $0.22 and $0.27, while TFUEL has oscillated between $0.008 and $0.01.

Tags
Business
Games
South Korea
Dapp
Related Posts
Why this platform could be a game-changer as crypto booms in South Korea
The crypto markets in South Korea have long stood out from the rest of the world, and a lot of this has to do with the “Kimchi premium,” which often causes Bitcoin (BTC) to trade on local exchanges at much higher prices than what’s seen elsewhere. Now, one cutting-edge platform is aiming to capitalize on the fervent interest for digital assets in the country, with an ambitious expansion of its services that sit at the crossroads between cryptocurrencies and gaming. GamerHash says it has already amassed more than 570,000 users in three years and is now planning to make inroads …
Blockchain / April 16, 2021
South Korean Social Gaming App Launches Blockchain-Based Platform
The firm behind major South Korean social gaming app GameTalkTalk has rolled out a blockchain project for gamers. The new platform includes a reward-based social media DApp, a matchmaking peer-to-peer gaming platform and a digital item exchange. Vinetree Corporation, the company behind GameTalkTalk, announced the Ludena Protocol on April 20, saying that, in the second quarter of 2020, users worldwide will be able to receive the app’s internal digital assets — know as "stars" — for completing in-game missions and downloading new games. A native token and user data collection are on the roadmap Stars can be used to purchase …
Technology / April 21, 2020
$106M worth of Metaverse land sold last week: DappRadar
Four blockchain-based Metaverse projects generated more than $100 million worth of virtual land NFT sales last week according to data from DappRadar. A Nov. 30 post from the decentralized application (DApp) analytics firm reported that between Nov. 22 and Nov. 28 activity was “booming” on The Sandbox, Decentraland, CryptoVoxels and Somnium Space with a combined $105.8 million worth of trading volume between them from more than 6,000 traders: “Undoubtedly, Metaverse land is the next big hit in the NFT space. Outputting record sales numbers and constantly increasing NFT prices, virtual worlds are the new top commodity in the crypto space.” …
Blockchain / Dec. 2, 2021
Axie Infinity looking to 'double-down' on Korean market: KBW
Sky Mavis, the firm behind Play-to-Earn (P2E) heavyweight Axie Infinity is looking to “double down” in South Korea and ramp up adoption despite the regulatory hurdles. Speaking with Cointelegraph at the Korea Blockchain Week on Aug. 9 (local time), Sky Mavis co-founder and growth lead Jeffrey Zirlin stated that despite the domestic ban on P2E games still being in place, the “Korean market is one of the most important gaming markets in the world, and we have tons of players in South Korea.” Zirlin added that the company is currently looking at ways to tailor the Axie Infinity game to …
Blockchain / Aug. 9, 2022
Privacy protocol’s dogged focus on untraceable coins and anonymous communication
In a battle of animal-themed cryptocurrencies, a bullock-branded, anonymity-focused protocol is making the case that it is faster, safer and cleaner than the shiba inu-faced joke coin that became a top 10 cryptocurrency this year, largely on the strength of Elon Musk’s memes. Animals aside, the Oxen privacy coin does have some reason to compare itself with market darling Dogecoin. Speed, for one. While DOGE’s block time is one minute compared to OXEN’s two, Oxen can use what it calls Blink technology, which is the default setting for OXEN to make the transactions nearly instant. On top of that, Oxen …
Technology / June 28, 2021