The Spanish national soccer team will launch the world’s first national soccer team fan token thanks to a partnership between the Royal Spanish Football Federation and the Turkish blockchain platform Bitci Technology. The token will launch on Bitcichain, and all tech infrastructure will be provided by Bitci Technology. According to a recent announcement, Bitci Technology will be the exclusive blockchain partner of the team during the initial three-year partnership, followed by an optional two-year period. The partnership also makes Bitci a jersey logo sponsor of the Spanish national team. World-famous football players such as Sergio Ramos, David de Gea, and …
Gold wholesalers are starting to find new ways to expand their businesses to retail, thanks to blockchain-based tokenization. International bullion trading company AgaBullion and United Kingdom-based fintech Aurus Technologies have signed a partnership to offer gold-backed tokens in the Turkish market. The partnership will see investors own grams of LBMA-accredited gold via AurusGOLD. As a gold-backed ERC-20 token on the Ethereum blockchain, AurusGOLD (AWG) is minted and distributed by precious metals dealers using Aurus’ blockchain-based solution. “Gold is the oldest decentralized finance system in the world,” AgaBullion chairman Gökhan Yılmaz said, “It has become a globally recognized and established ecosystem.” …
Socios, the blockchain-based platform that has tokenized many sports franchises worldwide, has partnered with the National Basketball Association’s Cleveland Cavaliers. In a Monday announcement via blockchain-based sports platform Chiliz, Socios said the Cavaliers’ practice jerseys would prominently feature its logo this upcoming season, scheduled to begin later in the year. The platform also said it was currently in the review and development phase on “fan engagement elements” for the team, potentially referring to tokens or digital collectibles. “This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the …
The soccer world continues to seek out new revenue models amid the coronavirus pandemic, which saw the suspension of league matches in some countries, and new partnerships form to find sustainable answers in the digital space. Representing soccer clubs playing in the Süper Lig, Turkey’s primary soccer league, the Turkish Union of Clubs has partnered with fan engagement platform Socios.com to promote innovation in the country’s soccer landscape, according to a July 1 announcement. “Few countries in the world match the unique passion that Turks feel for the game of football,” Socios and Chiliz CEO Alex Dreyfus told Cointelegraph: “This …
Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon. A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for virtual material designers, signaling the company's intent to enter the metaverse. However, the new RTFKT acquisition confirms Nike’s interest in delving into the metaverse ecosystem: RTFKT is now a …