Cointelegraph launches celebrity NFT charity campaign with Binance

Published at: June 25, 2021

Cointelegraph is delighted to announce a nonfungible token charity auction in partnership with the Rotary Foundation and the Binance cryptocurrency exchange.

Binance will feature the celebrity-themed charity campaign on its newly launched NFT marketplace, aiming to generate donations supporting financial education for children and training for physicians coping with COVID-19 emergencies.

The charity auction will include an NFT series curated and designed by Cointelegraph and its outstanding art team, with the participation of global athletes, musicians, entrepreneurs and bloggers. As part of the campaign, Cointelegraph’s team of artists will create digital portraits of celebrities willing to support Rotary’s charity efforts through the NFT industry.

Rotary Club Kyiv will channel funds collected through the auction into two separate grants, including an initiative on improving financial literacy for children and the ”Helper" project, a retraining program to prepare doctors to deal with the COVID-19 pandemic.

The auction marks Rotary’s first time getting involved in the NFT industry to support its charitable activities. Regarding this, Rotary International fundraising officer Oksana Tjupa said:

“The NFT project is new for us, but we hope for success in our joint project. The field of NFT art is very promising. We are confident that digital assets have entered our lives as a separate sector of the economy, and now charitable organizations need to learn to work with new formats to implement their charitable missions.”

Rotary’s ultimate mission is to improve global health, alleviate poverty and support education, including the foundation’s plan to educate 10 million children worldwide for the next 10 years.

Some of the celebrities and notable crypto figures who have already signed up for the NFT charity campaign include Ukrainian soccer manager Andriy Shevchenko, Binance CEO Changpeng Zhao, MicroStrategy CEO Michael Saylor, billionaire investor Mike Novogratz, Yearn.finance founder Andre Cronje, and 1inch Network co-founder Sergej Kunz.

The campaign builds on Cointelegraph’s previous experiences in the world of NFTs. In late 2020, Cointelegraph auctioned off NFTs inspired by famous works of art. In February, Cointelegraph released an NFT series in conjunction with the “Top 100 Notable People in Blockchain 2021,” its list of the most influential players in the crypto industry. Later that month, Cointelegraph and its art team commemorated Bitcoin hitting $50,000 for the first time with an exclusive NFT on the Rarible platform.

Binance, the world’s largest cryptocurrency exchange, launched its own NFT platform and marketplace on Thursday, allowing users to create and trade unique digital collectibles bought online using blockchain technology.