UFC to launch MMA fan token on Chiliz blockchain

Published at: May 5, 2021

The Ultimate Fighting Championship, the largest mixed martial arts association in the world, is launching its own blockchain-based fan token.

The UFC officially announced on Tuesday that it will debut a UFC Fan Token on fan engagement and rewards app Socios.com. Minted on the Chiliz blockchain, the token is scheduled for launch in June and will have a maximum supply of 20 million tokens.

Similar to other fan tokens from Chiliz and Socios, the UFC fan token is designed to enable new fan engagement opportunities such as access to exclusive content, fan voting, VIP rewards, promotions, competitions and others.

“UFC has more than 625 million fans around the world, and Fan Tokens are a unique way to connect with them through a compelling, authentic product that brings them closer to UFC and gives them influence, while also rewarding their passion for the sport,” UFC senior vice president of global consumer products Tracey Bleczinski said.

Chiliz and Socios CEO Alexandre Dreyfus said that UFC tokens will be exclusively available on the Socios app, with no pre-sale anywhere else.

The UFC and Chiliz first announced a collaboration last year to allow UFC fans to use Chiliz’s native token CHZ for experiences and rewards. The UFC has been expanding its moves into the blockchain and crypto industry recently, signing an exclusive partnership with crypto-powered online sportsbook Stake.com in March 2021.

The UFC is one of the first sports properties in the United States to launch a fan token using Chiliz and Socios’ ecosystem, marking an important milestone for their global expansion. The news comes two months after Chiliz announced a $50-million expansion plan for the United States.

Tags
Technology
United States
Altcoin
Tokens
Sport
Partnership
Las Vegas
Related Posts
Football-focused NFT platform plans to kick off in style, with some big names
Football: It’s a sport filled with magic, memorable moments, and passionate fans who devote their lives to supporting their team. And now, a long-term project is giving supporters a whole new way of collecting memorabilia. Shirtum is a nonfungible token platform that allows footballers to create NFTs reflecting some of their biggest milestones — powerfully telling the story of iconic moments in their careers that will go down in history. Fans will be able to compete for the chance to own limited-edition tokens in their very own personalized gallery, with blockchain technology being used to guarantee the authenticity, traceability and …
Technology / June 14, 2021
Cristiano Ronaldo awarded 770 crypto tokens for each career goal scored
Cristiano Ronaldo became the first soccer player to be rewarded for his career achievements in cryptocurrency, after the Juventus F.C. star received 770 JUV tokens — one for each senior career goal scored, as reported by Spanish outlet Marca. JUV is the official Juventus fan token, launched in 2019 by the Italian football club on the Chiliz (CHZ) blockchain, in conjunction with the Socios.com platform. Fan tokens give club supporters the chance to vote on club decisions, while giving them access to various perks, competitions and prizes. The bounty of 770 JUV tokens — awarded to Ronaldo prior to Sunday’s …
Technology / March 22, 2021
Manchester City soccer club launches fan token with Socios
Major English football club Manchester City is the latest sports club to launch its own blockchain-based token to power new tools for digital fan engagement. According to an official announcement Friday, Manchester City has partnered with fan engagement platform Socios.com to launch the CITY fan token on the Chiliz blockchain. Similar to other European clubs like FC Barcelona and Juventus, Manchester City will now have an option to provide VIP rewards, club promotions, games, AR-enabled features and polls using its fan token. Stephan Cieplik, senior vice president of global partnerships sales at City Football Group, the parent company of Manchester …
Adoption / March 19, 2021
AC Milan fans to use blockchain tokens to vote on soccer club motto
Italian football giant AC Milan has just launched its own fan token, enabling fans to vote on a club motto for the season. According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68. In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players …
Technology / Feb. 11, 2021
Crypto seen as the ‘future of money’ in inflation-mired countries
Last year, cryptocurrencies reached a “tipping point,” according to Gemini’s 2022 Global State of Crypto report, “evolving from what many considered a niche investment into an established asset class.” According to the report, 41% of crypto owners surveyed globally purchased crypto for the first time in 2021, including more than half of crypto owners in Brazil at 51%, Hong Kong at 51% and India at 54%. The study, based on a survey of 30,000 adults in 20 countries over six continents, also made a strong case that inflation and currency devaluation are powerful drivers of crypto adoption, especially in emerging …
Adoption / April 11, 2022