NBA 76ers joins fan token platform Socios

Published at: June 17, 2021

Socios, the blockchain-based platform responsible for tokenizing many popular sports franchises, has said the Philadelphia 76ers basketball team will be joining its roster.

In a Thursday announcement from Socios, the platform said as part of the partnership the 76ers, or the Sixers, will integrate branding from the fan token site across the physical and digital space. Socios will appear on screens in the team’s home venue, the Wells Fargo Center in Philadelphia, as well as on its website and social media.

Alexandre Dreyfus, CEO of Socios and blockchain-based sports platform Chiliz, said this was the first time the platform had partnered with a National Basketball Association franchise. He hinted basketball fans might see fan tokens for the Sixers as part of the firm’s goal of “transitioning passive fans into active fans.”

In addition to the NBA team, the NHL's New Jersey Devils announced a similar marketing partnership with Socios in April. The platform has said it will launch fan tokens for the Ultimate Fighting Championship and Formula 1 racing teams Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain.

Related: Socios to launch fan token for major Ukrainian esports organization

While Chiliz through Socios has formed partnerships with major names in sports to release fan tokens, Dapper Labs’ NBA Top Shot has the backing of prominent basketball players including Michael Jordan, Alex Caruso, and Kevin Durant. As of March, the digital collectible platform had reportedly grossed $483 million in sales with more than 802,000 users.

Tags
Business
Cryptocurrencies
Tokens
Sport
Esports
Related Posts
Binance launches trading and staking for three more Chiliz fan tokens
Binance, the world’s largest cryptocurrency exchange by trading volume, is listing another batch of fan tokens by a major sports-focused token platform, Chiliz. According to a Dec. 23 announcement, Binance Launchpool — a platform allowing users to stake tokens for up to 30 days to earn rewards — will soon feature three more sports fan tokens: Dota 2 esports team OG, Atlético de Madrid Football (ATM), and AS Roma Football Club (ASR). As part of the new allocations, Binance users will be able to stake Binance Coin (BNB), Binance Dollar (BUSD), and Chiliz (CHZ) against OG, ATM and ASR fan …
Bitcoin / Dec. 23, 2020
Brazil’s Top Exchange Mercado Bitcoin Lists Sport Token Chiliz
Chiliz (CHZ), a major sports-focused digital currency, is getting its first listing on a Brazilian cryptocurrency exchange. Mercado Bitcoin, the largest crypto trading platform in Brazil, will soon roll out Chiliz trading against the local currency, Brazilian real (BRL). Chiliz token is the first utility token listed on Mercado Bitcoin As officially announced on July 13, Mercado Bitcoin users are already able to make Chiliz deposits with BRL. Trading will be launched on July 14. Chiliz token is the seventh digital currency supported on Mercado Bitcoin exchange. According to data from CoinMarketCap, the platform features major cryptos like Bitcoin (BTC), …
Business / July 13, 2020
Socios to launch fan token for major Ukrainian esports organization
Natus Vincere, a Ukrainian multi-game organization, has announced plans to launch a fan token on blockchain-based platform Socios. According to a Nov. 4 announcement, the token will enable a number of new fan engagement opportunities, including the right to vote in polls as well as the chance to earn unique rewards linked to the organization. The maximum supply of fan tokens will be capped at 5 million coins, with a limited number of tokens available at a fixed price of $1. An initial flash sale is expected to take place in the coming months, Socios said. Following the flash sale, …
Technology / Nov. 4, 2020
New Partnership Aims to Bring Blockchain Sports Tokens to the NFL, MLB
American sports fans could soon be using blockchain-based tokens to interact with their favorite teams. Blockchain sports firm Chiliz has partnered with major marketing agency Lagardere Sports and Entertainment, according to a press release on Feb. 17. Chiliz CEO Alex Dreyfus told Cointelegraph that — as part of the partnership — Lagardere’s sales team will present Chiliz and its blockchain-based fan interaction system Socios to new sports teams, leagues and sports federations. Dreyfus explained that, since Lagardere has a major presence in the United States, it will help expose Chiliz and Socios to teams in major sports leagues such as …
Blockchain / Feb. 17, 2020
Los Angeles Dodgers Baseball Team to Hold Giveaway of Player Crypto Tokens via ETH
The Los Angeles Dodgers, a U.S. professional baseball team, will hold a giveaway of crypto-based athlete tokens at the end of this month, according to an official press release on Dodger Insider September 7. The statement reports that Dodger fans will be able to get tokens — representing Dodgers players — convertible to Ethereum (ETH) during the game against the San Diego Padres scheduled on September 21. During the so-called “Digital Bobblehead Night,” guests will be able to download tokens of such athletes as pitcher Clayton Kershaw, third baseman Justin Turner, and Curaçaoan pitcher Kenley Jansen. As the statement explains, …
Blockchain / Sept. 8, 2018