Dogecoin (DOGE) rival Floki Inu (FLOKI) has begun what it calls an “aggressive” marketing campaign in London, plastering advertisements around the city’s train stations and on its famous red buses. Floki Inu announced the new campaign in a Sunday blog, noting that “the people’s cryptocurrency” will start advertising on the side of 100 buses and on 203 posters in the city’s underground train stations starting from Monday. #FLOKI's new and aggressive London campaign will start tomorrow Monday, April 25.$FLOKI to be featured on: - 100 buses across the streets of London. - 203 strategic placements across London Underground. These ads …

Advertisements are in abundance everywhere we go — from billboards seen throughout road trips to commercials displayed every fifteen minutes or so during television shows. It’s also the case that most advertisements today display messages from major internet-based brands like Amazon, which was ranked as the largest advertiser in the United States in 2020. Telecommunication providers and payment giants like American Express have also been listed as some of the biggest advertisers in the United States. These companies typically spend billions of dollars per year on marketing messages aimed to inform, persuade and remind consumers about their products and services. …

The Crypto.com exchange announced the airdrop of its "The Moment of Truth" nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between present-day James and his apprehensive teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of behind-the-scenes moments from the making of the Big Game spot. Introducing “The Moment of Truth” NFT Collection featuring @KingJames Airdropping to a random selection of sleuths who found …

The Advertising Stands Council of India (ASCI) released a set of 12 guidelines for promotions and advertisement of virtual digital assets (VDA), including cryptocurrencies, on Wednesday. The chief advertising watchdog has developed the new guideline after extensive consultation with the stakeholders of the crypto ecosystem as well as the government, ASCI said. The advertising guidelines also mark the first legal framework related to the digital asset market in the country at a time when the government is yet to finalize the crypto bill. The new crypto advertising framework is set to come into effect starting April 1, the same date …

The Coinbase ad which aired during the Superbowl last week appears to be causing quite a stir on social media in light of new information on its origins. When scanned, the 60-second tv spot featured a color-changing, bounciful QR code that brought users to a promotional BTC giveaway page — seemingly based on the oft-meme'd DVD screensavers of yore. Yesterday, in a long Twitter thread, Brian Armstrong, CEO of Coinbase, praised his company's internal team for their work on the ad, saying that: "one of the original ideas [for the ad] we had included putting a QR code at the …

Cryptocurrency-themed advertising has been growing extremely popular on Telegram, with some ad firms reporting on crypto becoming the most expensive advert type on the platform in 2021. The average cost per 1,000 impressions (CPM) of crypto ads on Telegram in Russia has significantly surged in 2021, posting more than a fourfold increase, according to a report by ad marketplace Telega.in released on Thursday. The CPM of such crypto ads topped at 6,700 Russian rubles ($90) by the end of 2021, becoming the most expensive type of advert on Telega.in’s marketplace, outstripping themes like trading and investments. Crypto ads were also …

Over the last week, regulators in three major jurisdictions across two continents introduced new rules governing cryptocurrency-related promotions and advertisements. Citing consumer risks associated with digital asset investments, authorities in the United Kingdom, Singapore and Spain tightened the requirements around crypto firms’ marketing messaging and customer recruitment practices. While some experts view this emerging trend as a sign of a new global phase of cryptocurrency regulation, questions about the efficiency and universal applicability of this approach persist. New measures In the United Kingdom, Her Majesty’s Treasury issued a report summarizing the results of a public consultation on crypto-asset promotions, published …

Spanish financial regulator Comisión Nacional del Mercado de Valores, or CNMV, announced new regulations for crypto-asset investments advertising. According to the new circular that will take effect on February 17, 2022, crypto ads must be “clear, balanced and fair” while also providing sufficient information on the risks involved when investing in crypto. The new rules also require advertisers targeting 100,000 people or more to inform the regulator ten days in advance. After the initial report, the remaining ad activities will be supervised by the CNMV, but will not require advanced reporting. The CNMV also made it clear that influencers are …

The Monetary Authority of Singapore (MAS) issued a new set of guidelines for digital payment token (DPT) providers, barring them from marketing their services in public areas. The guidelines, which were issued on Jan. 17, also warned the general public of the high risks associated with the crypto market in addition to prohibiting DPT companies from advertising their services in public places such as public transportation, public transportation venues, public websites, social media platforms and broadcast and print media. The new set of guidelines will be applicable for all the registered crypto services providers as well as those who are …

The United Kingdom’s Advertising Standards Authority, or ASA, has ruled to place an official ban on two mobile application advertisements from popular trading platform Crypto.com which promoted the ease of purchasing cryptocurrencies such as Bitcoin, as well as earning yield rewards on digital assets. Gaining notoriety within the industry for their strict legislation on the proposed implications of a cryptocurrency advert, the ASA flagged the marketing material for breach a number of financial watchdog rules, including not effectively stating the risk potential of the investment, abusing consumer’s lack of market understanding, as well as not specifying the limitations of purchasing …

The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements. Earlier this year, Arsenal became one of the many football clubs to collaborate with blockchain firm Chilliz and launch a fan token. On August 12 this year, the club promoted its fan token AFC on its official Facebook page, which the ASA has banned for allegedly violating its advertising rules. The agency stated that the post did not highlight the risks involved in the investment. In a different event, as per a BBC report, the monitor claims that the …

The Advertising Standards Authority, or ASA, the United Kingdom’s independent advertising regulator, has taken down another batch of cryptocurrency-related ad campaigns promoting several major industry firms. On Dec. 15, the advertising watchdog issued several rulings on ad violations involving six crypto-related firms including Coinbase, Kraken, eToro, Exmo, crypto broker Coinburp and Luno crypto exchange. The ASA also issued a similar ruling for pizza chain Papa John’s. All seven ads or promotions were banned for “irresponsibly taking advantage of consumers inexperience and for failing to illustrate the risk of the investment,” the rulings said. The ASA argued that Coinbase’s European branch …