Members of Parliament (MPs) in the United Kingdom have called upon the Financial Conduct Authority (FCA) to limit the use of the word “invest” and “investment” by cryptocurrency firms for promotional purposes. According to a Dec. 9 report in The Times, MPs at the treasury select committee told FCA chief Nikhil Rathi that the use of the word “your investment” often portrays that these are on par with an FTSE 100 company or a unit trust, thus giving the wrong impression about the type of investment. Harriett Baldwin, Conservative MP for West Worcestershire took special exception to FCA’s supposed inability …

Social media and metaverse marketplace Meta has expanded eligibility requirements for running cryptocurrency advertisements on Facebook, giving companies more leeway to market digital asset product offerings. Meta announced Wednesday that, effective immediately, it will recognize 27 regulatory licenses from advertisers, up from just three previously. This means many more applications for running cryptocurrency ads will be accepted. The changes are reflected in section 10 of Facebook’s updated advertising policy titled, “Cryptocurrency Products and Services.” Before the update, only a narrow segment of crypto companies was able to advertise on Facebook because the platform recognized a small number of regulatory licenses. …

Cryptocurrency exchange FTX, has secured an advertisement spot in one of the most watched events in America — the championship game of the National Football League, to be held in Feb. 2022 According to a report in Bloomberg, FTX purchased an ad in this year’s Super Bowl LVI motivated by the wide reach of the audience. The Super Bowl is invariably the top rating TV program of the year, and accounts for 28 of the 30 highest rating broadcasts in U.S. TV history. Sam Bankman-Fried, founder and CEO of FTX exchange, has made football one of the priorities within a …

Mumbai-based crypto exchange CoinDCX has reportedly joined the Advertising Standards Council of India (ASCI). In what seems like a response to the Delhi High Court’s notice regarding ad disclaimers from crypto exchanges, CoinDCX intends to use this partnership to improve advertising transparency and stay off the radar of the Indian regulators. ASCI is a non-governmental, self-regulatory organization that claims to favor consumer interests and protection. On Aug. 10, CoinDCX became the first crypto business in India to reach unicorn status. Citing the partnership with ASCI, CoinDCX CEO and co-founder Sumit Gupta envisions that the move “will boost confidence” among Indian …

Google is running crypto ads again after its updated financial products and services policy went into full effect on Aug. 3. The multinational giant banned crypto- and initial coin offering-related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however. Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting United States consumers are allowed to advertise their services and products if they meet specific requirements. The move will provide additional sales …

The United Kingdom’s Financial Conduct Authority (FCA) created an 11 million pound ($15.2 million) digital marketing campaign to warn citizens about the risks associated with crypto investments. Nikhil Rathi, chief executive of the FCA, made this known in a draft speech for the agency’s webinar titled “Our Role and Business Plan” delivered on Thursday. Detailing the FCA’s decision to create the campaign fund, Rathi stated that the U.K. regulator is concerned about the increasing adoption of crypto investment among the younger demographic. According to Rathi, “more people are seeing investment as entertainment” and that such irrational behavior may lead to …

Amid the ongoing regulatory uncertainty to cryptocurrencies in India, a high court in the country’s capital is taking action to regulate advertising by local crypto exchanges. The Delhi High Court has issued notices to local authorities and crypto firms in an effort to enforce guidelines for crypto exchanges advertising on national television, the New Indian Express reported Wednesday. The court is seeking responses from the Securities and Exchange Board of India (SEBI) and the Ministry of Information and Broadcasting, as well as major Indian crypto exchanges CoinDCX and WazirX, and aims to discuss the issue in August. According to the …

Spike Lee’s new ad dubbed “The Currency of Currency” launched online today, and the two-minute spot depicts crypto as new money for a diverse world. The 64-year-old Oscar-winning filmmaker directed and starred in the commercial for crypto ATM provider Coin Cloud. In the ad, he explores themes such as racial and financial inequality, diversity and inclusivity. “Old money, as rich as it looks, is flat out broke,” Lee says, adding “they call it green, but it’s only white,” as he cites the lack of diversity in people depicted on U.S. dollar bills and coins. While the ad spot had previously …

Amid the United Kingdom taking a tougher regulatory stance on the cryptocurrency industry, a major local advertising industry organization has announced a crackdown on crypto ads. The Advertising Standards Authority (ASA), the U.K.’s independent advertising regulator, plans to launch a major effort this month to hunt and shut down misleading crypto adverts, the Financial Times reported Friday. Miles Lockwood, ASA’s director of complaints, said that the authority would particularly target irresponsible crypto ads shown online and on social media platforms, adding: “We see this as an absolutely crucial and priority area for us. Where we do find problems, we will …

A completely decentralized, NFT-based crypto advertising billboard has launched. Cell Land says that it is giving up to 14,400 brands the opportunity to purchase pixels — and this could attract millions of unique views per month. Overall, the advertising billboard measures up at 900 x 1600 pixels. A total of 14,400 cells are up for grabs, each of them measuring 10 x 10 pixels. Each cell can be rented in a secure and decentralized way — and ownership can also be transferred to others without third-party intervention. One prominent chunk of Cell Land’s real estate was recently donated to the …

The Portland Trail Blazers, an American professional basketball team competing in the National Basketball Association (NBA), is moving into the cryptocurrency industry with a new partnership. The NBA announced Thursday that the Trail Blazers has landed the league’s first jersey patch sponsorship program with StormX, a blockchain company allowing users to earn crypto rewards by completing micro-tasks or shopping at global partner stores online. Fresh, groundbreaking, revolutionary. We’re excited to announce we are joining forces with @stormxio, the first cryptocurrency jersey patch partner in the NBA! https://t.co/hAHDdMABDA pic.twitter.com/ZWpmp9k2wr — Portland Trail Blazers (@trailblazers) July 1, 2021 As part of the …

The term “unpredictable” has almost become synonymous with the crypto industry at this point, as was on full display recently when technology juggernaut Google decided to un-ban digital asset exchanges from using its advertisement services after a lengthy period of almost three years. In this regard, a policy update blog released by the firm stated that come Aug. 3, it will once again allow crypto exchange and wallet operators to advertise “those products and services that are certified by Google.” In terms of the requirements that exchanges looking to advertise on the platform need to satisfy, Google requires applicants either …