A social commerce technology platform has launched a new wallet that enables consumers to buy real-life products from more than 30,000 points of sale globally. Jet8 says its new wallet is a “connect and transact hub,” giving its community a safe way to store their tokens, earn rewards and send funds to their friends. According to the fintech company, one of the wallet’s most distinctive features gives users the ability to purchase mobile data in any country worldwide — giving them instant access to mobile network connectivity wherever they are. A large network of retailers already accepts the Jet8 Wallet, …

Microsoft-owned search engine and advertisement platform Bing noted that it blocked over five million cryptocurrency-related ads last year in its “Ad quality year in review 2018” report published on March 25. Bing notes that the pseudo-anonymity of cryptocurrencies such as Bitcoin (BTC) “made cryptocurrency a prime target for fraudsters and scam artists to defraud end-users.” Bing claims that this is the reason for the ban of cryptocurrency-related content from its advertising platform that resulted in over five million ads being blocked. Bing also notes that its ban against weapon advertisement resulted in over 18 million ads being blocked alongside over …

Facebook’s own cryptocurrency, if launched, could potentially generate $19 billion in additional revenue by 2021, CNBC reports on March 11. Barclays internet analyst Ross Sandler wrote in a client note that a cryptocurrency could establish a new revenue stream for Facebook, aiding its share price that tanked amid a series of high-profile scandals last year. In his forecast, Sandler pointed out that the crypto-based revenue option is something “sorely needed at this stage of the company’s narrative,” stressing that any advertising-free revenue streams are likely to be well-perceived by Facebook’s shareholders. Sandler said that his more conservative revenue estimate for …

A Swiss company claims it has unveiled “a new approach” for in-game advertising that sees promotional content embedded into gameplay instead of interrupting experiences for players. Vreo says players stand to benefit from more attractive forms of in-game advertising, as developers are paid based on the attention players pay to the content they see. The startup hopes that this novel approach will see new advertisers enter the growing market, and help clamp down on ad fraud and bots. Vreo argues that the current practice of interrupting a game to show advertisements is not working. Not only are some savvy players …

A company intends to change the ways of traditional advertising by creating a platform called WeBuy. The idea is to allow what the company calls "buyers" to decide when and how the sellers of different products can reach them on-demand. Shopper in the center WeBuy believes that annoying online ads are one of the problems of the modern advertising market. Instead of increasing the interest of potential buyers, they get the opposite effect. The company believes its product can change the way buyers and sellers currently communicate by putting the prospective buyer in the center of the process. The company …

Where do loyalty programs fit in? This marketing tool has been suffering issues for years. In the non-crypto world, consumers are overwhelmed by the number of schemes offered by retailers and are disappointed by the rewards. Blockchain projects are hoping to inject some innovation into this sector by offering schemes which are meaningful to shoppers. The startup behind Elipay — Eligma — says its approach involves a universal loyalty scheme. Instead of carrying around a wallet full of cash and credit cards, consumers will be able to shop and receive rewards from a plethora of merchants in one place. The …

A Japanese video platform service called c0ban.tv has started its expansion into English-speaking markets, the startup team has reported to Cointelegraph. The platform has its own cryptocurrency and has been developed by the LastRoots corporation, famous for its popular cryptocurrency exchange. Buying lunch with crypto The c0ban.tv platform publishes short video ads, already with over 50,000 active users and 5 million transactions per month, according to the startup team. The concept of c0ban is based on combining blockchain and video advertisement. The core idea of c0ban is that a user can get paid with c0ban coins (RYO) for watching advertisement …

Japanese car manufacturer Toyota has partnered with blockchain advertising analytics firm Lucidity to cut down on fraud when buying digital ads, according to a press release published Oct. 16. Formerly known as KR8OS, Lucidity was founded in 2017 in Los Angeles and offers an Ethereum blockchain solution to track supply chain payments, so advertisers can monitor how their funds are allocated. Through the new partnership with Lucidity, Toyota and global ads agency Saatchi & Saatchi are reportedly looking to attain transparency in Toyota’s digital ad campaign buys and eliminate wasted spending. The size of the automotive digital advertising market was …

Advertisers and brands are increasingly losing patience with ad agencies and other players over the lack of transparency in the digital advertising space. Digital ad revenue for the first half of 2017 came in at a record $40 billion, up from $31 billion for the previous year, and it was estimated to have reached $85 billion by the end of 2017. The fight for transparency intensified in 2017 after The Times of London published a report about how the ads of big brands were appearing alongside racist videos on the giant video platform YouTube. Several brands paused their spending on …

An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times. NOIZ Chain says the public, and the brands trying to reach them through advertising, have seen their patience wear thin following a slew of scandals involving digital media. While consumers have been reeling from the Cambridge Analytica scandal, that resulted in millions of Facebook users having their data sold and used without consent, advertisers have been falling victim to bots which generate fake clicks, meaning …

It has been an interesting time for Facebook and its relationship with cryptocurrencies ever since they made a precedent setting move to ban adverts on their platform that had anything to do with cryptocurrency in January this year. The social media giant has since updated their policies to once again allow cryptocurrencies to advertise on Facebook, although it has continued its ban on ICOs. This move is being seen as a positive for the cryptocurrency space, which has earned back a major advertising platform on which it can reach a large number of users. However, behind the scenes, all is …

IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM. According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry. "The promise of #blockchain will scale the opportunity to clean things up [in media buying]." @rmaster of @Unilever during the announcement of a major partnership between IBM and Mediaocean to integrate blockchain across the media ecosystem. #CannesLions #ReinventMarketing pic.twitter.com/S9Hd8f7JAV — …