What’s the secret to a successful initial coin offering (ICO)? It is not uncommon to see a big crowd turn up for the ICO of Blockchain startups with only a business concept, while others attract only a trickle of investment. A company may have the most advanced technology in the market, but if its Internet advertising does not reach its target market, potential investors and clients may not show up for the ICO party. Performance marketing has been identified as the best way to optimize lead generation efforts, but its implementation has been flawed. Any incentivization of advertisers and publishers …

The online publishing and advertising market is heavily reliant and dependent on mediators, third party service providers and centralized systems. As a result, like the music industry, revenue distribution has become incredibly complex and opaque, leading to a less efficient and transparent ecosystem for online content creators. In a recent report, The Next Web named three Blockchain startups Brave, Matchpool and WildSpark that are leading the Blockchain-based online publishing and advertising market. The three startups are targeting three different sectors within the online advertising market in order to create a more fair system for online content creators. Brave Brave is …

[Visit Adzcoin page totry and test it yourself here.] In the undeclared war between online advertisers and Internet users, a new dynamic promises to change everything. ADZcoin suggests a radical approach in terms of web content monetization, using its own brand of cryptocurrency to pay costs to content creators. Ad blockers and advertisements both have become ubiquitous on the internet. There is hardly any website on the internet today that does not have some form of advertising on it. Ad blockers are thus the favoured tool of Internet users that do not want to be distracted by flashing adverts or …