Advertising and marketing are at the center of the economy — but more often than not, existing practices can end up being grossly inefficient. One platform that is using cryptocurrencies to deliver better results for big brands is Wabi. Here, co-founder and CEO Alex Busarov explains how its approach compares with traditional forms of marketing… and how consumers benefit. 1. Hello! Can you tell us briefly what Wabi does? Wabi is a unit of value exchange between brands and consumers, and it works like a supercharged loyalty point. Consumers participating in our ecosystem get incentives in Wabi points, while brands …

Digital Asset, the creator of the Daml smart contract programming language, has secured $120 million in Series D financing from investors 7Ridge and Eldridge, setting the stage for continued expansion of the blockchain and data infrastructure company. The impressive funding round follows a year of significant growth for Digital Asset. The company tripled its customer base in 2020, with 50% of new business coming from non-blockchain domains, according to Emnet Rios, Digital Asset’s chief financial and operating officer. He explained: “We saw significant demand for Daml to solve internal challenges of data silos within an organization. As a result, we …

Facebook is no stranger to data hacks and leaks, with the company having been on the receiving end of many high-profile security breaches in recent years. For example, back in 2018, the social media giant revealed that it had inadvertently exposed the personal information of more than 50 million users due to a small error in its platform coding, thus allowing miscreants to gain access to its users’ accounts. Similarly, in 2020, the Mark Zuckerberg-led firm was embroiled in another major controversy when it came to light that thousands of developers had been able to access data from inactive platform …

Ether (ETH), the second-largest cryptocurrency by market capitalization, returned to an all-time high on Friday when the spot price for each unit of ETH exceeded $2,000. Meanwhile, the ominous specter of Ethereum’s unwieldy transaction fees made itself felt once more, as the cost of using the blockchain rose 77% across the past few days, in line with a 31% increase to the ETH coin price. Ether recorded green candles for eight of the past nine days, as the coin price rose from a recent bottom of $1,530 on March 26 to the $2,009 valuation witnessed at the time of publication. …

In the month since Cointelegraph Markets Pro launched, bringing professional crypto market intelligence to every investor, the platform has helped hundreds of early subscribers to better understand the opportunities and threats inherent in the world of crypto investing and trading. In this brief round-up, we wanted to draw attention to some of the highlights since the platform went live, including a critical look at a variety of back-tested strategies that the Markets Pro team has been tracking. Cointelegraph Markets Pro consists of two unique research features, in addition to a wide variety of market performance metrics and access to a …

A number of notable investors and projects have provided $2 million to Covalent, a project building a decentralized blockchain data provider. Hashed Ventures led the round with participation from Binance Labs, Coinbase Ventures, Delphi Ventures, Hypersphere Ventures and others. Blockchain projects like Moonbeam, Avalanche, NEAR and Elrond also pitched in the funding round. Covalent serves data to a number of projects in the DeFi and NFT spaces, including 0x, Zerion and Balancer, and it occupies a similar niche to The Graph (GRT). Ganesh Swami, CEO and co-founder of Covalent, told Cointelegraph that it focuses on a “no-code” approach that distinguishes …

The internet has undoubtedly revolutionized the way we live. It has changed how we work, access information, travel, communicate and interact with each other. Along with it comes a greater level of freedom that we enjoy because of democratizing and decentralizing information. By doing so, the internet has opened up to a greater debate, analysis and scrutiny by the general public on matters that impact them and the world. Thanks to the internet, the sphere of influence is shifting away from centralized authorities and the mainstream media. In our rush to grasp the freedoms offered by the internet, we have …

Unmarshal, a new project building a blockchain data indexing solution, announced on Friday a $2.6 million seed funding round from a number of crypto industry investors. Venture funds that participated in Unmarshal’s round include Woodstock, Black Edge Capital, Genesis Block Ventures, NGC Ventures, AU21, Spark Ventures, BitMax and some others. The round was also joined by individual investors like Ravindra Kumar and Philip Arthur Moore from Frontier; Sandeep Nailwal, co-founder of Polygon; Aniketh Jindal; Danish Chaudhari and others. Unmarshal is building a multichain data indexing network that would help offer structured blockchain data for industry participants. The network supports Ethereum, …

When it comes to computer data storage, it can seem like we are running out of numbers. If you are old enough, you may remember when diskette storage was measured in kilobytes in the 1980s. If you are a little younger, you are probably more familiar with the thumb drives denominated in gigabytes or hard drives that hold terabytes today. Humanity’s unfathomable data footprint But we are now producing data at an unprecedented rate. As a result, we are going to need to be able to grasp numbers so large that they seem almost beyond human comprehension. In order to …

As mobile devices, cost and the ease of accessing the internet becomes less of a challenge for people across the world, the value of data has become a new highly desired commodity. Governments and companies utilize customer and user data for a vast array of purposes and this has placed added emphasis on how data is collected, priced and of course, there are also privacy concerns regarding how personal data is obtained. Currently, there are several blockchain projects focused on organizing data and enabling users to have more control over what data they elect to share and monetizing some of …

A DeFi-focused crypto platform has entered into a partnership with CoinMarketCap — enabling its users to access more comprehensive decentralized finance data. DEXTools says the collaboration with CMC is the latest milestone in its rapidly growing operation, which has already come a long way since launching early last year. “CMC has recognized our product and its quality and has chosen us to be a reliable partner to move forward and strengthen their position into the DeFi sector,” the platform said. As a result of the partnership, CoinMarketCap will be using the data provided by DEXTools’ API — and integrating the …

Data collection, aggregation and analysis have become some of the largest profit generators for companies like Facebook and Google who have designed an array of algorithms purposed with harnessing user data in order to better optimize the user interfaces of their applications and their online marketplaces. While collecting the data is the ultimate objective, the events of the past few years have also shown that securing it and ensuring that the privacy of customers and users is protected is imperative. Combining data collection with the ability to securely store it on a distributed ledger seems like a natural fit, and …