This past weekend, Decentraland hosted the Metaverse Fashion Week, or MVFW, a four-day digital fashion event that staged wearables on virtual runways, organized discussion panels, and housed shopping experiences. A lineup of both legacy luxury labels and digital brands participated, including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder, and Elie Saab. Meanwhile, digital-native fashion houses Auroboros, DressX, and republique hosted immersive spaces and stores within specific fashion districts, designated by coordinates on a map. Just like New York Fashion Week events may take place across different boroughs of the city, so did Decentraland's MVFW materialize across different districts. Dolce …
The rise of the Metaverse has resulted in an entirely new digital economy, one defined by virtual experiences and interactions. In turn, metaverse ecosystems consisting of avatars are also emerging, allowing individuals to express themselves through digital customizable 3D characters. This idea was recently broadcasted to the mainstream when Facebook’s parent company, Meta, introduced a series of inclusive avatars. While the Metaverse may sound futuristic, recent findings from technology research and consulting company Gartner predict that 25% of people will have spent at least one hour per day in the Metaverse by 2026. Gartner vice president Marty Resnick has also …