A startup is aiming to attract social networks, gaming companies and mobile payment providers through a “full-service platform” that eliminates the headaches associated with using blockchain technology to reach customers. Aerum says its offering is geared towards entrepreneurs and businesses that create DApps (decentralized apps) based on the Ethereum protocol. According to the company, its infrastructure tackles the high transaction costs, lack of scalability and long processing times which have made blockchain an impractical choice for many firms – hampering its progress to become a mainstream force in the global economy. Through its platform, Aerum claims it can offer transactions …

On Sept. 19, the Play2Live streaming platform for gamers and esports fans has officially announced the launch of the open beta testing of their blockchain streaming platform to the general public. The new blockchain platform aims to let participants benefit from monetization schemes — involving streamers, viewers and esports tournament organizers. As Play2Live told Cointelegraph earlier, “Everybody can be part of the peer-to-peer interaction, and everybody, even the viewer, is able to earn money.” Gathering gamers and influencers As the company reported to Cointelegraph, on Aug. 15, the access to the testing phase was first granted to media representatives and …

A new, decentralized global platform is aiming to help streamers keep more of their earnings — and create a blockchain-driven ecosystem where they will find it easier to receive donations from their loyal viewers. According to DeStream, the esports market is growing, and as a result, audiences on popular streaming services such as Twitch, YouTube and Mixer are increasing by an average of 10 percent a quarter. This has coincided with a rise in the sums of money being donated to streamers by appreciative fans. A company presentation cites figures from SuperData Research which show donations to professional gamers neared …

The Los Angeles Dodgers, a U.S. professional baseball team, will hold a giveaway of crypto-based athlete tokens at the end of this month, according to an official press release on Dodger Insider September 7. The statement reports that Dodger fans will be able to get tokens — representing Dodgers players — convertible to Ethereum (ETH) during the game against the San Diego Padres scheduled on September 21. During the so-called “Digital Bobblehead Night,” guests will be able to download tokens of such athletes as pitcher Clayton Kershaw, third baseman Justin Turner, and Curaçaoan pitcher Kenley Jansen. As the statement explains, …