Six-time Super Bowl champion Tom Brady is backing a new major development in the nonfungible token industry by launching his own NFT platform. The new NFT platform, dubbed Autograph, will target some of the biggest figures in sports, entertainment, fashion and pop culture, and provide a tool for unique digital collectibles, a Brady representative told CNN on Tuesday. The platform is expected to launch this spring. Autograph CEO Dillon Rosenblatt said that the platform will bring together “some of the world’s most iconic names and brands with best in class digital artists” in order to create and launch NFT pieces …

Major English football club Manchester City is the latest sports club to launch its own blockchain-based token to power new tools for digital fan engagement. According to an official announcement Friday, Manchester City has partnered with fan engagement platform Socios.com to launch the CITY fan token on the Chiliz blockchain. Similar to other European clubs like FC Barcelona and Juventus, Manchester City will now have an option to provide VIP rewards, club promotions, games, AR-enabled features and polls using its fan token. Stephan Cieplik, senior vice president of global partnerships sales at City Football Group, the parent company of Manchester …

Blockchain-based sports platform Chiliz (CHZ) is leading a boom in one sector of the altcoin world which is putting Bitcoin (BTC) and Ether (ETH) to shame. According to data from Cointelegraph Markets Pro, CHZ is consolidating on March 17 after month-to-date gains which topped 1,600%. Chiliz up 1,650% in 2 weeks With altcoins firmly back in the spotlight as Bitcoin itself is nearing all-time highs, anticipation is building that the coming months will produce an “altseason” like no other. This month, however, one group of tokens is already spawning gains which far outpace the rest. Sports tokens, including Chiliz and …

Major blockchain sports venture Chiliz is planning a $50 million expansion into the United States, CEO Alexandre Dreyfus announced Tuesday. Dreyfus told Cointelegraph that the firm is setting up an office in New York and will start working with local leagues and sports franchises. New York is the “headquarters for the sports industry in the U.S,” Dreyfus said, stressing that the new office will be critical for Chiliz's global expansion. In a Reuters interview, Dreyfus said that the company is preparing to launch fan tokens with franchises from the five major U.S. sports leagues. Chiliz has generated millions of dollars …

Sorare, a major blockchain-based soccer gaming platform, has raised $50 million from high-profile investors backing major companies like Twitter, Instagram and Discord. The fresh Series A round brings Sorare’s total funding to $60 million, the company told Cointelegraph on Thursday. The funding round was led by Benchmark, an investment giant famous for funding companies like Twitter, Uber and Snap. Accel Partners was another lead investor, known for backing companies like Facebook and Spotify. The round also included some additional investment from investors like Reddit co-founder Alexis Ohanian, VaynerMedia CEO Gary Vaynerchuk and Barcelona striker Antoine Griezmann. With the new funding, …

The spread of blockchain-based soccer fan tokens across Europe continued on Monday as Poland’s most successful soccer club partnered with sports fintech firm Chiliz. Legia Warsaw, which holds the record for the most number of Polish league championship wins, will launch a token on the fan engagement and rewards platform Socios. The LEG Fan Token is expected to launch in the coming months and will grant supporters voting rights on various club decisions. Tokenholders will also be eligible to take part in exclusive games, competitions and VIP experiences. The supply of LEG Fan Tokens will be capped at 5 million. …

The normalization of cryptocurrency advertising took another leap forward this week as Europe’s most successful soccer club announced a partnership with a Turkish Bitcoin (BTC) trading platform. Rangers Football Club, Europe’s most trophy-laden team with 115 competition wins to its name, will partner with Turkish cryptocurrency exchange Bitci Technology. The partnership will run until the end of the 2022–2023 season, and will see the Bitci brand appear on the club’s strip. The club will also launch its own fan token as part of the deal. The official Twitter account for the club announced the news on Feb. 17, stating: “RangersFC …

Italian football giant AC Milan has just launched its own fan token, enabling fans to vote on a club motto for the season. According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68. In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players …

Premier League football club Southampton FC has entered into a partnership with cryptocurrency betting website Sportsbet.io. The new venture will give Southampton fans the chance to take in the matchday experience during the COVID-19 lockdown via virtual reality headsets, while influencers will reportedly be granted sums of Bitcoin (BTC) to create unique VR experiences. Sportsbet.io became the main club partner of Southampton FC at the beginning of the 2020–2021 season, and the United Kingdom-based betting site now aims to utilize its matchday rights in the virtual realm. Sportsbet.io also signed a three-year partnership with Arsenal at the start of the …

European football giant AC Milan is the latest sporting organization to jump on the blockchain bandwagon after it announced the impending launch of the $ACM fan token on the Chiliz (CHZ) blockchain. With the launch expected to commence in the coming weeks, ACM token holders will be able to use their tokens to redeem various exclusive rewards and take part in interactive activities with the club and players. The addition of AC Milan takes the number of sporting organizations on the Chiliz blockchain to 20. These include fellow European football heavyweights FC Barcelona, Paris Saint-Germain, AS Roma, and Atletico Madrid, …

Ukrainian football team Dynamo Kyiv is launching its own fan token and digital marketplace powered by blockchain technology. According to a Monday announcement, the team has partnered with Moonwalk, a company specializing in creating digital economies for brands, to release a set of loyalty initiatives for its fans. Dynamo Kyiv fans will be able to earn digital tokens for “social actions” such as playing prediction games or engaging with the club on social media. The tokens will then be spendable as reward points for accessing merchandise drops, joining VIP events or receiving discounts when purchasing goods at the stadium. The …

Animoca Brands has teamed up with Premier League football club Manchester City and Australian club Melbourne City FC to develop games and collectibles based on the two teams. A Dec. 21 post on the official Man City Twitter account announced the partnership, which will feature the club’s mens and womens teams, along with the Melbourne City club, which it also owns. Animoca Brands will develop mini-games for its hyper-casual gaming site, GAMEE. It will also create a set of collectable trading cards to be distributed on its NFT digital collectibles subsidiary, Quidd. There will also be Manchester City and Melbourne …