Former Twitch exec Matthew DiPietro has joined crypto startup Kin Ecosystem Foundation as chief marketing officer (CMO), PR Newswire reports September 18. After serving eight years as senior vice president at the popular live streaming platform Twitch, DiPietro will now be responsible for developing marketing and brand strategies for Kin, the cryptocurrency launched by Kik Interactive, as specified on the expert’s LinkedIn profile. According to PR Newswire, DiPietro drove brand development for Twitch, as well as led all marketing projects, including the launch of community convention TwitchCon that is devoted to Twitch and the culture of video game streaming. Having …

A new, decentralized global platform is aiming to help streamers keep more of their earnings — and create a blockchain-driven ecosystem where they will find it easier to receive donations from their loyal viewers. According to DeStream, the esports market is growing, and as a result, audiences on popular streaming services such as Twitch, YouTube and Mixer are increasing by an average of 10 percent a quarter. This has coincided with a rise in the sums of money being donated to streamers by appreciative fans. A company presentation cites figures from SuperData Research which show donations to professional gamers neared …

A social entertainment platform has the ambition of eliminating “burnout” among the world’s most popular content creators – helping them to produce quality broadcasts and reach millions of fans without the pressures imposed on them by current market-leading websites. You42 bills itself as a space where games, music, video, news and sports come together. The company wants to provide an exciting place for influencers – as well as record labels, authors, studios and artists – to connect with fans and maximize revenue from their creations through an intuitive cryptocurrency ecosystem. According to its white paper, the entertainment industry is “fractured” …

Broadcasters on Streamlabs, a Twitch streaming app, can now accept cryptocurrency as tips, the Steamlabs blog posted on June 1. According to NewZoo market intelligence provider, during the first quarter of 2018, the Amazon-owned Twitch garnered 2 bln viewing hours, with Steamlabs making up 15 percent of Twitch streams. Steamlabs reported in April that they had made almost $35 mln in tips in the 2018 Q1. In order to enable crypto tips, a broadcaster will have to connect their account to crypto exchange and wallet Coinbase. The blog notes that while only Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and Bitcoin …